One of the most coveted careers in India, that is held in high esteem and is demanded by people, is that of the jobs in banking sector. Not only in the present day, but also in the post independence days, these jobs were considered prestigious and were in demand among the public. Since the time the government started the banks, there has been the requirement of people who could deal with the money of the public, helping in their deposits and withdrawals.
A few decades after independence, banks were looked upon as institutions which could be used for things more than just deposits and withdrawals. This involved the extending of loan services to the deservingly interested customers. To manage the loan paraphernalia, the bank jobs in India were created where competent people with knowledge of loan and its principles were recruited.
Gradually as the arena of loans widened, more and more officers were needed who could carry out the loan section of the banks. As loan facilities began to be provided in different aspects for the customers, more and more competent people were needed besides those employees who could help in the safekeeping and disbursal of the money.
During this era where the loans were provided to the customers, profitability of the bank increased and more numbers of loans were thought of being distributed to the requiring but deserving customers. To make people aware of different such loan facilities, there was a requirement of competent people who could convince the customers and help them avail of the loan. These people should have the knowledge of bank policies and
People who could carry out these functions were suitable for the marketing jobs in India. Not only banks, but the marketing jobs are on offer in almost every field, be it services or products. Every aspect of the economy and social life is directly or indirectly related to the sales and hence the marketing of products. Every sector functional and imaginable has the requirement of such personnel and therefore, in recent years marketing jobs in India are the highest in the country.
As the banks are diversifying into different other financial matters, the need of marketing people in the banks are also increasing. Private banks have already started this concept of selling their services and making them known to the general public. The concept is gradually seeping into the public sector banks. With the use of mutual funds, debit and equity related investments and insurance portfolios, the banks are also in requirement of marketing executives who can help spread the network of the banks.
All these effects, which are resulting in job proliferation, are due to the growth of the economy and are putting an indirect positive effect on the jobs that are being created. The whole of the country is looking at a plethora of jobs in almost every sector, but the jobs in banking sector have been especially spurred, so that hundreds of thousands of students and aspirants are able to find a job that is professionally and economically satisfying.
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